AI Is Changing How People Shop, and Amazon Is Feeling the Pressure
These days, Amazon is stuck in a strange problem. The problem is that instead of searching for products themselves, people are now telling AI, “Hey, find a good product for me and buy it as well.”
Amazon’s CEO, Andy Jassy, had already realized that this AI thing would change a lot in the future. He said that in the coming days, AI will become part of everyday life, like shopping, booking travel, or doing household tasks.
Now the issue is that Google, ChatGPT, and other AI companies are building smart bots that can search the internet on their own and find good products at cheaper prices. People don’t even bother opening Amazon’s website anymore. They just type in a chat, and the product gets ordered.
Amazon is worried that if people stop coming directly to its website, it will lose money. On top of that, when something is bought through ChatGPT, the AI company takes a fee. That means Amazon’s earnings get reduced.
Some companies like Walmart and Shopify have acted smartly. They are working with AI companies while also building their own systems, so both sides can benefit.
Right now, Amazon has secured itself properly. It has blocked many AI bots from accessing its website so they can’t take its data. Amazon has even filed a lawsuit against an AI company, asking why they were using its data without permission.
But Amazon is not just sitting quietly. It has created its own shopping chatbot called “Rufus” and is testing a new AI tool that can buy products from other websites as well.
Experts say that in the coming years, more than half of shoppers will use AI as their personal shopping assistant. Now the big question is whether Amazon will fight AI or move forward together with it.
Online shopping is changing very quickly, and honestly, even big companies look a bit confused about what comes next. People today want everything to be quick and easy, and that’s where AI fits in.
Amazon has spent years getting customers to visit its website, trust its platform, and buy directly from there. If people stop coming on their own and let AI do the shopping instead, that connection slowly starts to weaken.
That’s why this change is important. What looks helpful for customers can also create challenges for big businesses that were built around direct customer visits. Now companies have to rethink how they stay important in a world where AI is doing more of the work.
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